I created a mood board of a The Only Way Is Essex audience profile. We decided that the typical The Only Way Is Essex viewer are 16-25 year olds, who were in touch with social media, celebrity lifestyle, fashion, technology and party/clubbing culture.
We tried to incorporate this audience profile, into the script, costumes and props.
Our audience feedback went as follows:
Criticisms
Final: "The scene where Luke is asking Dan about passing his test, the audio needs to rise and the music dippen."
"Title cards need to be added"
Comment: I have noticed that in certain places the dialouge needs to be dipped slightly and the music needs rising. I have not yet added title cards due to the other half of our group is producing the ancillarys, therefore once they have finished i will be using the poster as my title card.
2nd Draft: "The clips are too long, not sharp enough."
Comment: I didnt notice that the clips were too long, however comparing it back to the existing soaps i researched i then realised they need to be cut back down. I noticed i needed to match the music up to when Luke is singing,therefore i improved this straight away.
1st Draft: "The music does not fit in with the editing and the clip where Luke is singing, also the scene where Luke and Dan do not have tan on doesn't fit in with the rest of the trailer"
Comment: I didnt notice that the clip didn't fit in-owever i did think the music didn't fit in propely.
Positives
"Its so funny!"
"Many of the shot ypes make it seem as if your actually there."
"It looks like it could be an actual genuine soap."
"I like the song choice, it fits in really well.
Comment: I have noticed that in certain places the dialouge needs to be dipped slightly and the music needs rising. I have not yet added title cards due to the other half of our group is producing the ancillarys, therefore once they have finished i will be using the poster as my title card.
2nd Draft: "The clips are too long, not sharp enough."
Comment: I didnt notice that the clips were too long, however comparing it back to the existing soaps i researched i then realised they need to be cut back down. I noticed i needed to match the music up to when Luke is singing,therefore i improved this straight away.
1st Draft: "The music does not fit in with the editing and the clip where Luke is singing, also the scene where Luke and Dan do not have tan on doesn't fit in with the rest of the trailer"
Comment: I didnt notice that the clip didn't fit in-owever i did think the music didn't fit in propely.
Positives
"Its so funny!"
"Many of the shot ypes make it seem as if your actually there."
"It looks like it could be an actual genuine soap."
"I like the song choice, it fits in really well.
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